Leo Barberet-Girardin
Awarded Senior Strategic Planner
+10 YEARS OF EXPERTISE IN BRAND & ACTIVATION STRATEGY
Helping French brands to shine worldwide & helping worldwide brands to be locally relevant.
I shape imaginaries for a living.
Brands I strategized for :
Fields of expertise :
FMCG Brands, Retail Brands, Luxury Brands, Outdoor Brands, Entertainment Brands, Pure Player Brands, Service Brands, & Automotive.
Set of skills :
Brand Strategy, Quantitative & Qualitative Research, Report & Content Writing,
Awards Application (Category Selection, Case Study Writing, Putting Together Applications), Competitive Benchmark, Creative Reports, Brand Audit.
Prizes I won :
Cannes Lions Shortlist
Eurobest Shortlist
Grand Prix Strategies x2
Gold Grands Prix Strategies x4
Silver Grands Prix Strategies x8
Top Com x2
Grand Prix du Brand Content x3
Brand Strategy
Repositionning the Chamonix's vallley to become the world's ultimate destination where everyone can live their exploits, whether you're a maverick at heart or just playing the part.
Brand Activation
An American ice cream, created by a Polish immigrant with a Danish-sounding name, but made in northern France. With Häagen-Dazs, we’re reinventing 'Made in France,' telling an unbelievable story through an integrated experience. Discover the incredible!
Brand Prospective
For Decathlon, each year for the past two years, we've been creating a trend book to inspire the brand's creative community and give them The Pulse of the world. This initiative helps today's teams decode tomorrow's practices through a brand new innovation platform.
Teacher : (6+Y)
Teaching from BAC+3 to Master Degree on several topics in Swisserland
Mobile content marketing strategy (2018 - 2021)
From Strategy to Creation: Strategic Planning Introduction (2022)
Storytelling to create actions (2023)
Lecturer : (5+Y)
Lecturing on brand strategy and trend forecasting